CHAPTER 3

Persona family planning

CHAPTER OUTLINE

What Is Family Planning for Personas?

Organizational Introspection: Are Personas Right for Your Project?

Step 1. Build a Core Team

Step 2. Identify Goals

Creating Clear Goals Now Will Help You Measure ROI Later

Step 3. Create an Action Plan

Step 4. Get Your Hands on Some Data

Stay Organized 16

Get Ready for Conception and Gestation!

WHAT IS FAMILY PLANNING FOR PERSONAS?

Family planning is the first phase in your persona process. It is the time when you will do some investigation and strategic thinking about your organization and its approach to user-centered design (UCD) and development. Your personas will not be introduced to the rest of your organization until the birth and maturation phase, ...

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