CHAPTER 4
Persona conception and gestation
CHAPTER OUTLINE
What is the Conception and Gestation Process for Personas?
The Six-Step Conception and Gestation Process
How Long Does the Conception and Gestation Process Take?
How Many Personas Should You Create?
The Argument for a Single Primary Persona
Creating One Person to Design for: Great in Theory, Complicated in Practice
Persona Conception: Steps 1, 2, and 3
Step 1. Identify Ad Hoc Personas
Assumptions Exist; Ad Hoc Personas Articulate Them
Ad Hoc Personas are Easy to Create and Help People Understand Why Personas are Valuable
Ad Hoc Personas Can Prompt Data Collection
Ad Hoc Personas, Communicated and Used Properly, are Simply Not that Risky
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