CHAPTER 5
Persona birth and maturation
CHAPTER OUTLINE
What Is Birth and Maturation for Personas?
Step1. Prepare for Birth and Beyond
Create Your Communication Strategy
Keep Stakeholders “In the Know”
Evaluate Your Audiences and Determine Who Needs What Information
Birth Can Be a Private Event if Necessary
Be Realistic About Your Timing
Prepare the Core Persona Team for Their New Roles in Birth and Beyond
Transition Persona Core Team Members into Persona Wranglers
Assign a Wrangler for Each Persona
Agree on Which Persona Characteristics Must Be Protected
Introduce User-Centered Design, the Persona Method, and Your Persona Project
Get The Essential Persona Lifecycle now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
