CHAPTER 6
Persona adulthood
CHAPTER OUTLINE
What Is Adulthood for Personas?
What to Expect During Persona Adulthood
Personas Are Not a Panacea, and Other Methods Do Work
Personas Are Not Your Company’s Product
Personas Will Never Be Universally Loved and Respected
Job 1: Help Your Personas Settle In
Start With the Basics: Invite Personas into Your Offices and into Your Meetings
Plan, Design, Evaluate, Release: How to Use Personas During the Stages of Product Development
Stage 1. Use Personas to Plan Your Product
Use Persona-Based Approaches to Understand User Requirements and Envision Your Product
Invite Personas to Tell You Their Stories
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