CHAPTER 7
Persona lifetimeachievement, reuse,and retirement
CHAPTER OUTLINE
What Are Lifetime Achievement, Reuse, and Retirement for Personas?
Step 1. Measure the Return on Investment of Your Persona Effort
Measure the ROI of the Persona Effort
The Work You Did During the Family Planning Phase Will Help You Measure ROI
Step 2. Decide How to Manage the Transition to the Next Project
Reclaim Ownership and Control of Your Personas
Evaluate Your Data. Are the Data Still Valid for the Next Project?
Decide to Reuse, Reincarnate, or Retire Your Personas
Reincarnating Your Personas (Reusing Some or All of Your Data)
WHAT ARE LIFETIME ACHIEVEMENT, REUSE, AND RETIREMENT FOR PERSONAS? ...
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