May 2017
Beginner
240 pages
5h 16m
English
Content preview from The Essential Social Media Marketing HandbookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER TWO
CREATING A SOCIAL MEDIAPLAN AND PLATFORM
In order to be successful on social media, you’ll need both a plan and a platform.
Your plan is your strategy, laying out a roadmap that helps you determine what you want to say and to whom, what you hope to get out of building relationships, how you are going to measure success, and what actions you intend to take to achieve your goals.
Your platform is the foundation from which you build your online credibility. Your platform establishes and reinforces your expertise. It’s the cumulative impact of all of your content and social media interactions, which support (or diminish) your brand and extend (or negate) your influence.
Ideally—and with careful thought and preparation—your plan and platform ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.