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The Essential Social Media Marketing Handbook by Gail Z. Martin

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CHAPTER ELEVEN

SOCIAL AMPLIFICATIONAND GAMIFICATION

Now that you’re putting out better content than ever before on social media to maximize your brand, influence, and credibility, you want to make sure it’s seen by as many people as possible. Not only that, but wouldn’t it be nice if people had fun engaging with your content, so much fun that it felt like play?

Those two elements—extending reach/visibility and making engagement fun—are at the heart of social amplification and gamification. Not surprisingly, the two often go together.

SOCIAL AMPLIFICATION

Social amplification occurs when your content gets seen by a viewership larger than its original audience. It doesn’t have to go “viral” as in crashing the Internet. As with audio amplification, ...

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