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The Essential Social Media Marketing Handbook by Gail Z. Martin

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CHAPTER FOURTEEN

GO GLOBAL, STAY LOCAL

Whether your company is purely local or has a global footprint, you need to be active and visible on social media. Why? Because your prospects and customers expect you to be findable online, and will consider your absence to be suspicious, perhaps even unprofessional.

When a potential new customer meets you, he or she is likely to look for your Website to verify the first impression and gather new information. Depending on your type of business, someone might turn next to LinkedIn for a look at your profile, connections, recommendations, and endorsements, as well as your resume. Or, they might look at Angie’s List, Yelp, Google, or Amazon to see how your product or service ranks and what customers say. They ...

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