May 2017
Beginner
240 pages
5h 16m
English
Content preview from The Essential Social Media Marketing HandbookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER FOURTEEN
GO GLOBAL, STAY LOCAL
Whether your company is purely local or has a global footprint, you need to be active and visible on social media. Why? Because your prospects and customers expect you to be findable online, and will consider your absence to be suspicious, perhaps even unprofessional.
When a potential new customer meets you, he or she is likely to look for your Website to verify the first impression and gather new information. Depending on your type of business, someone might turn next to LinkedIn for a look at your profile, connections, recommendations, and endorsements, as well as your resume. Or, they might look at Angie’s List, Yelp, Google, or Amazon to see how your product or service ranks and what customers say. They ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.