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The Essential Social Media Marketing Handbook by Gail Z. Martin

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CHAPTER FIFTEEN

SOCIAL MEDIA TIPS AND TRICKS FOR AUTHORS, SPEAKERS, EVENT PLANNERS, AND CONTENT CREATORS

Authors, speakers, event planners, and other artists/creators are especially poised to benefit from social media’s power, both for its ability to promote and to connect in ways uniquely suited to the demands and challenges of these particular professions.

Social media works especially well for this group of business owners in five key ways: branding, influence, credibility, connection, and engagement. Let’s look at their common social media needs and then take a look at more specific recommendations for each group.

Branding: Authors (whether of fiction or nonfiction), speakers, event planners, and creators are a brand in themselves to an even ...

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