May 2017
Beginner
240 pages
5h 16m
English
Content preview from The Essential Social Media Marketing HandbookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER FIFTEEN
SOCIAL MEDIA TIPS AND TRICKS FOR AUTHORS, SPEAKERS, EVENT PLANNERS, AND CONTENT CREATORS
Authors, speakers, event planners, and other artists/creators are especially poised to benefit from social media’s power, both for its ability to promote and to connect in ways uniquely suited to the demands and challenges of these particular professions.
Social media works especially well for this group of business owners in five key ways: branding, influence, credibility, connection, and engagement. Let’s look at their common social media needs and then take a look at more specific recommendations for each group.
Branding: Authors (whether of fiction or nonfiction), speakers, event planners, and creators are a brand in themselves to an even ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.