CHAPTER 10

Using Social Media to Make—Not Break—Your Career

In less than a decade, the explosion of social media has changed the way we present ourselves to the world. The phenomenon has brought a certain glamour to ordinary people’s lives, as everyone who uses these resources achieves a bit of celebrity status, at least among their connections. Whereas we once shared information with friends and family through letters, phone calls, and later e-mails, today we can put our lives on display in sometimes extravagant detail. We can let hundreds of people know where we are having dinner, with whom we are dining, and the quality of the food. We can share vacation photos and pictures of our newborns minutes after birth. We can let our friends know that ...

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