CHAPTER 23

Standing Out in the Crowd

Getting Noticed Without Becoming Notorious

“I’m fine in one-on-one situations. But I can go to a company meeting or a conference, and no one remembers that I was even there. It’s like I’m invisible,” a coaching client told me. “I have great relationships with people after they get to know me.”

This situation is not unusual. Although many of us have little trouble relating to the people who know us well, we can’t seem to get a handle on how to make sure we get noticed and remembered in a group or during brief encounters. Particularly in business, an immediate and lasting positive impression can make the difference between success and failure—whether during a job interview, in a meeting with the department head, ...

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