© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
I. VorasThe European VC-Funded Startup Guidehttps://doi.org/10.1007/978-1-4842-9520-5_10

10. Get Your Product Out There

Ivan Voras1  
(1)
Zagreb, Croatia
 
TL;DR

  • Your goal is to acquire the largest chunk of your target market in the shortest possible period of time.

  • You should anticipate unethical behavior from your competition.

  • Create a community of 1,000 true fans of your product and have them enthusiastically recommend it to their friends.

Business Development

There’s this term or idea of “business development” (BD), which is defined as “the activity of pursuing strategic opportunities for a particular business or organization, for example by cultivating partnerships ...

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