TL;DR
Cheap money is the money you can get without giving away equity.
Investors are just people. Sometimes even they don't know what they want.
It always pays to be socially charming. If you are not, learn to act it, or partner with a cofounder who is.
Not all investors behave logically. Many do not care if your company succeeds individually.
Do not spend time creating a product no one wants to buy or invest in. Discover this as early as possible, ideally before seeking money.
Equity and the Cap Table
Equity is often the most ...
