Corporate reputation, social responsibility and sustainability

Those are my principles, and if you don’t like them ... well, I have others.

Groucho Marx

In a nutshell

Business has many challenges, though few more important than the pressing social and environmental questions facing us today. This chapter covers three inter-related topics that are emerging as vital for organisations if they are to endure over time:

  • Corporate reputation: starting with a clear strategy, reputation is about consistent performance (‘the show must go on’) and identity with purpose.
  • Corporate social responsibility (CSR): flowing also from purpose, CSR is not just about acting in a moral and responsible way, it is also about contributing to social progress. ...

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