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The Everything HR Kit
book

The Everything HR Kit

by John Putzier, David Baker
August 2010
Beginner to intermediate content levelBeginner to intermediate
256 pages
5h 48m
English
AMACOM
Content preview from The Everything HR Kit

CHAPTER 1

Preliminary Tools

WHY WORK HERE?

Most successful organizations can tell a prospective customer why that customer should buy from them, that is, their “Why Buy Here?” statement. Some call this a “UVP,” or unique value proposition. This is what converts a product from a commodity (I can buy the same car anywhere from anybody at the same price) to a value-added, emotion-filled experience (I want to buy it from you). This is what creates both brand and company loyalty.

What most organizations fail to do, however, is to identify and define their “Why Work Here?” statement, which is what ultimately contributes the most to “Why Buy Here?”. (See Figure I-1, “The Cycle of Satisfaction.”)

Every shoe store has shoes. Every fast-food joint has ...

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Publisher Resources

ISBN: 9780814416099