CHAPTER 2
Recruitment
CREATIVE SOURCING STRATEGIES
We do not recommend that you embark on a lot of these creative recruitment strategies until you have implemented some of the other key initiatives in the kit (the “Why Work Here?” statement, the recruitment brochure, the web site, success profiles, and so on). However, you should be thinking about which ones you will use when you are ready to improve the quality and quantity of your candidates.
Remember the recruitment funnel? (See Figure I-3.) Even if we have better candidates coming into the top of the funnel, it would be in vain if we didn’t do a better job of screening, selection, on-boarding, and so on, so that we have the best candidates coming out of the bottom of the funnel. And then ...
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