Notes
Chapter 1
1. Robert Kaplan and David Norton, “The Office of Strategy Management,” Harvard Business Review, October 2005.
2. Chris Zook and James Allen, Profit from the Core, Harvard Business Press, Bain & Company, Boston, 2010.
3. Centers for Disease Control and Prevention, “Sun-Protective Behavior Rates,” CDC.gov, https://www.cdc.gov/cancer/skin/statistics/behavior.htm, accessed December 1, 2017.
Chapter 2
1. John F. Kennedy, “We Choose to Go to the Moon,” speech, Rice University, Houston, Texas, September 12, 1962, https://www.youtube.com/watch?v=g25G1M4EXrQ.
Chapter 3
1. Erin M. Shackell and Lionel G. Standing, “Mind Over Matter: Mental Training Increases Physical Strength,” North American Journal of Psychology, March 2007, pp. 189–200. ...
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