Acknowledgments

An endeavor of this type is the result of countless investments by mentors, clients, friends, family, and teachers. We thank our readers, for making the first edition a success. Thank you to our clients, staff, and students as well for your suggestions, feedback, ideas, and interest.

Many individuals have had an important impact on the process and content of this work including Matt Holt our editor at John Wiley & Sons, Neil Salkind and his team at Studio B, and John Rosenbaum. Their support through our prior books as well as the update of this book was invaluable.

We would also like to thank our teams at Technisource and our previous companies who made many client successes possible.

Thanks also to Dr. Brad Jensen, Dr. Leon Kappelman and Dr. Jack Becker of the University of North Texas, Dr. Dick Barr of Southern Methodist University for their help in making this book useful in academia. We are also grateful to our endorsers, Dr. Lynda Applegate of Harvard Business School, Neal Aronson of Roark Capital Group, Dr. Erik Brynjolfsson of MIT, Gary J. Fernandes, and Tom Nealon, and especially Nick Carr for his Foreword.

Last, and most important, we thank our families, Mary, Emily, and Will Baschab; and Susan, Lauren, Allison, and Will Piot. Without their patience, support, and sacrifices of time, neither this book, nor the careers that provided its content, would be possible.

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