The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

   Appendix   

Real-World Examples

Now that you’ve learned the theory, studied the frameworks, and mastered the skills you need to deliver your expansion message, you’re probably wondering how these elements all come together in a real-world scenario. “Hmph!” we hear you grumble. “Might be nice to see what all this stuff looks like in the light of day.”

Happy to oblige!

In the pages that follow, you’ll see examples of two complete stories—messages developed within the applicable frameworks, together with supporting visuals, designed to be delivered ...