About the Authors
Erik Peterson
Chief Executive Officer, Corporate Visions, Inc.
Erik has devoted his life’s work to improving human communication through science by studying the evidence-based impact of different communication strategies on sales and the selling process. Years ago, Erik earned the nickname “the Professor” because he reached far beyond traditional sales and marketing surveys to apply behavioral research and insights from other disciplines to the results-based world of complex sales.
As the CEO of Corporate Visions, Erik leads a consulting practice of more than 100 consulting professionals who deliver Corporate Visions’ work in more than 50 countries. He is also the coauthor of Conversations That Win the Complex Sale and The ...
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