The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

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Navigating the Conversation

Advanced Skills for the Expansion Seller

Okay, so you’ve mastered the fundamental skills you need to communicate your customer expansion story for maximum impact. You’ve learned how to use you-phrasing to make your customer the hero of the story. You’ve learned how to use visual storytelling to improve engagement and retention in both face-to-face and remote selling situations. And you’ve learned how to document results and present them to customers in a way that reinforces their Status Quo Bias.

But what about ...