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The Experience Disrupters
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The Experience Disrupters

by Brian Halligan
February 2020
Beginner
7 pages
18m
English
MIT Sloan Management Review

Overview


We’re seeing a new species of disrupter emerging in our economy: experience disrupters. These organizations have great products but offer even better experiences, and they’re successfully outmaneuvering their competition by excelling at this. In a nutshell, how they sell is why they win.

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Publisher Resources

ISBN: 53863MIT61314