The Experience Economy, Updated Edition

Preview to the Updated Edition:Beyond Goods and Services

Goods and services are no longer enough. That sentence was the reading line (following the book's subtitle) that accompanied the original hardbound edition of The Experience Economy in 1999. Perhaps not enough people read the line, let alone took it to heart. Although the book has since been published in fifteen languages and purchased by more than three hundred thousand people worldwide, the book's thesis has not sufficiently penetrated the minds of enough business leaders (and policy makers) to give full bloom to a truly new—and desperately needed—economic order. Relying on the manufacturing of goods and the delivery of services remains the mindset of too many executives (and politicians), ...