The Experience Economy, With a New Preface by the Authors

Credits

Most of the ideas in The Experience Economy—certainly the core frameworks that form the foundation for our thinking and writing—owe their origins to the time, attention, and (often) money others have provided to us. Our work with and for certain individuals stands out as particularly important to credit as we consider the impact this book has had and continues to have in the marketplace of both ideas and action.

First and foremost, we acknowledge the work of the late Rohan Champion of AT&T, whose work with Joe led to the visualization of the five distinct economic offerings as the Progression of Economic Value. It has proved to be a much more powerful presentation than was our original pyramid framework.

We also appreciate the opportunity ...