The Experience Economy, With a New Preface by the Authors

Index

3-D movies, 4

3M Corporation, 193

3-S Model, 129, 129f, 132–133, 290n17

826 National, 42

Abraham Lincoln Presidential Library and Museum, 33

absorption in experiences, xiv, 39f, 40

access fees, 88, 88f. See also admission fees

Achmea, 227–228

acting, 147–155, 183–211

audience’s perception of, 149–150

aversions to, 147–148

characterization in, 150–155, 186

“as if” technique in, 154, 281n28

intention and, 155–158, 281n33, 281n35

memorable experiences and, 145

multiple roles in, 153

names of representatives and, 153

Performance Model for, 184–187, 185f

preparation for, 150–155

principles used by workers at Pike Place Fish Market and, 148–149

stage fright and, 183

staging an experience with, 150

theatre techniques used in, 152

See also actors ...