11Iteration

ONCE YOU AND your team have some preliminary test feedback, it's time to iterate. Please note that you should take anything your testers said with a grain of salt. You know your vision and your end goals better than they do and need to keep that in mind as you drive the next phase of development. However, don't let ego get in the way of valuable feedback from real players. This phase of iteration in the design of your work will go through cycles of testing and tweaking and more testing and more tweaking, until you have interactions, user flow, and spatial placement that suit the goals of your project.

If you find that something you thought was going to be the new standard of an interaction did not test well, it's time to reevaluate. Consider your audience as you work through these changes, and put yourself in their mindset. Go through the steps of asking yourself why something didn't work, how the test user thought it should work, and what you're going to do about it now. Try to get to the root of the problem before working on a design change. Once you have progress with your project and a new usable build, bring some of your key test users back into the conversation. Allow them to try your updated solutions so that you don't go too deep before confirming the new design will work.

Why

Determine why an interaction, the spatial arrangement of items, the user flow, or other components of your experience didn't work. Consider why an element didn't test well. Identify ...

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