2The Evolution of Digital Media

“We help the Internet not suck.”

—Jimmy Wales, Founder, Wikipedia

Each digital revolution enables new forms of media. Just look, for example, at how encyclopedias have evolved. In two decades, we have gone from heavy, leather-bound World Book volumes, to the Microsoft Encarta CD-ROM, to online, user-generated Wikipedia, to Aardvark.im, a real-time messaging service that connects people seeking information with knowledgeable experts in their network. Over time, new technologies are making it easier to deliver the right content in the right context at the right time while reaching larger audiences and reducing cost.

First, digitizing media made it vastly less expensive to store. Meanwhile, software on PCs made ...

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