The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

11Corporate Governance and Strategy

At this point, you should hopefully have ideas for how you see online social networking potentially improving various aspects of your company. Successful adoption of online social networking for business, however, requires careful planning and execution. For one, you might have sensed it is hard work keeping tabs on the various initiatives, communities, and subcommunities across different social networking sites. The ability to engage with more individuals from your customer, partner, and employee communities for recruiting, product development, sales, and marketing is powerful, but significantly increases the workload involved in any of these areas. If you are serious about enterprise social networking, ...