12The Future of Social Business
Online social networking for business is still a nascent and rapidly changing field. Even in the short course of writing this book, it has been difficult to keep up with the new vendors, user interfaces, jargon, and new possibilities that seem to emerge every day. Specific vendors and technologies might indeed come and go—Six Degrees, for one, is long gone but left an important legacy. And there almost certainly are many new players yet to emerge still in this space.
What is critical isn’t the specific technologies of today but rather the general shift in mind-set toward an increasingly socially networked world. To adequately prepare, we must completely rethink our relationships, interactions, and business strategies. ...
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