Chapter 21: Shows
The show business side of fashion is a combination of wedding ceremony and rock concert. As theatrical and as fun as this might sound, putting together a full-scale runway show is about impeccable organization and precise follow-through. The culmination of all available research and support systems should be a spectacle that is executed professionally and worth remembering.
COMPONENTS
Intent
What goes into the structure of a show will hinge on who is in the audience. Fashion shows are not one-size-fits-all events. The consumer most often wants to be entertained and swept away into the designer’s fantasy. The general press is there to get something newsworthy, a great photograph, or a celebrity sighting. The fashion press and ...
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