March 2014
Intermediate to advanced
688 pages
11h 30m
English
book
The Field Guide to the 6Ds: How to Use the Six Disciplines to Transform Learning into Business Results
by Andy Jefferson, Roy V. H. Pollock, Calhoun Wick
Content preview from The Field Guide to the 6Ds: How to Use the Six Disciplines to Transform Learning into Business Results
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Case D4.4
How We Used Spaced Learning and Gamification to Increase the Effectiveness of Product Launch Training
Duncan Lennox
CEO, Qstream
Background
The pharmaceutical industry is one of the most highly regulated industries in the United States. Drug companies must work diligently to mitigate financial and compliance risk by ensuring that their medical science liaisons and sales teams have the level of knowledge they need to sell effectively—and safely. Representatives must possess not only a thorough understanding of product attributes and competitive positioning, but also of multiple disease states and the complexities of the regulatory and ...
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