Case D4.4
How We Used Spaced Learning and Gamification to Increase the Effectiveness of Product Launch Training
Duncan Lennox
CEO, Qstream
Background
The pharmaceutical industry is one of the most highly regulated industries in the United States. Drug companies must work diligently to mitigate financial and compliance risk by ensuring that their medical science liaisons and sales teams have the level of knowledge they need to sell effectively—and safely. Representatives must possess not only a thorough understanding of product attributes and competitive positioning, but also of multiple disease states and the complexities of the regulatory and ...
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