March 2014
Intermediate to advanced
688 pages
11h 30m
English
H2 D6.2To be effective, a program evaluation must be perceived as relevant, credible, and compelling by the target audience. We have italicized perceived because, while there are published guidelines for conducting valid and reliable assessments (see, for example, Russ-Eft & Preskill, 2009, and Babbie, 2010), credibility is ultimately a value judgment: “Do I believe this or not?”
Credibility is critical; if your audience doesn't believe your data, they won't believe your conclusions and they won't act on your recommendations.
What counts as credible depends on an organization's culture ...
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