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The Field Guide to the 6Ds: How to Use the Six Disciplines to Transform Learning into Business Results by Calhoun Wick, Roy V. H. Pollock, Andy Jefferson

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How to Improve the Credibility of Evaluations

Introduction

To be effective, a program evaluation must be perceived as relevant, credible, and compelling by the target audience. We have italicized perceived because, while there are published guidelines for conducting valid and reliable assessments (see, for example, Russ-Eft & Preskill, 2009, and Babbie, 2010), credibility is ultimately a value judgment: “Do I believe this or not?”

Credibility is critical; if your audience doesn't believe your data, they won't believe your conclusions and they won't act on your recommendations.

What counts as credible depends on an organization's culture ...

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