Training takes time and consumes resources. Business leaders want to know whether the investment was a good one, that is, whether it produced benefits commensurate with the cost. In today's competitive climate, they also want to know how the results could be further improved.
The Success Case Method was developed by Rob Brinkerhoff (2003) as a way to shift the focus from simply trying to prove training's value to improving its contribution. It takes into account two realities of training: