28 Business valuation

‘A year later, $19 billion for WhatsApp doesn’t sound so crazy.’

Josh Constine, technology journalist and editor-at-large for TechCrunch

In a nutshell

For a business the ultimate measure of success is its valuation, which is the amount a willing buyer is prepared to pay.

The stock market provides a platform for buyers and sellers to interact and set the price of shares. Public companies therefore have a real-time indication of their market value. For private businesses, however, no such market exists.

A number of methodologies exist to value a business, although in practice valuing a business is an art and is down to a number of factors, including negotiation. The aim of the various valuation techniques is to provide ...

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