6 Conclusions

DOI: 10.4324/9781003280088-7

Modern business entities operate in a dynamically changing and highly complex environment, which makes identifying cultural determinants that affect the quality of the earnings quite challenging. Moreover, conducting cross-cultural empirical research faces a number of difficulties. There is no single definition of culture on which the majority of researchers would agree. Adding the cross-cultural aspect to it makes the subject of research even more complicated. There are many typologies of culture, all of which point to its different dimensions. It is important to see that in most cross-cultural studies, authors refer to the concept of G. Hofstede and his six dimensions of culture. Taking the above ...

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