O'Reilly logo

The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results by Duke Fanelli, Evelyn Ehrlich

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 10

Trade Shows and Seminars

Trade shows and seminars provide face-to-face contact with prospects who otherwise might be difficult to reach. They are usually qualified and are receptive to learning about products and services. As a function of their attendance at the event, these individuals have mentally and psychologically opted-in to an environment in which they are open to learning about products and services.

Sales tools like seminars and trade shows require planning: Choosing appropriate target market segments, approaching these segments in a consistent and professional manner, and searching out opportunities competitors may have missed. Whether you exhibit at a trade show or host a seminar, a number of steps are necessary to help ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required