Chapter 12. Additional note on the theory of Business Unit Strategy
The view I have presented above is a practical distillation of what I consider useful for practising executives trying to develop a strategy for their own business. MBA students and others who are interested in the theory of strategy should be aware of the following controversies that I have ignored or side-stepped in the text above:
the resource-based view of strategy versus the positioning view
the boundaries between Business Unit Strategy and Corporate Strategy
planned strategy versus emergent, crafted and evolutionary strategy
strategy as art versus science.
In this note I outline the main issues and protagonists, before giving my verdict on the controversy.
The resource-based view ...
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