Introduction
This book provides you with a comprehensive and accessible framework for appreciating and understanding the factors that drive long-term wealth creation and the valuation of a business.
The commonsense of investing is often mystified by jargon. Throughout the book, my aim is to explain the importance of the underlying concept, how it works and how it affects your investment decision. Increased familiarity with the key factors influencing a company’s value and how they fit together will help you be better informed and feel more confident about your investment decisions.
The demise of many household names and the various crises that have characterised the past 18 months have put share prices and company finance firmly in the spotlight. ...
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