5
Developing your leadership brand
‘Your brand is what people say about you when you’re not in the room.’
Jeff Bezos, founder of Amazon
This chapter covers:
- the definition of personal branding and why it is important to consider yourself as a product
- the process of building your brand by walking your talk
- the importance of keeping your leadership brand current
- the notion of charisma and gravitas and how to build them using clothing, body language, vocabulary.
The rise of Nazism and how your brain stores information
In 1933, a man benefiting from the total disarray of the political situation in a country crippled by one of the deepest ever economic crises was elected as the new German chancellor. He was passionate about his country and ...
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