4

Communicating well

What you will learn in this chapter

  • The importance of communication for leadership and management
  • The many different aspects of communication, including listening, body language and lingual clarity
  • Some practical tips on how to communicate effectively

What is communication? Most of us take communication for granted, thinking that it’s about what we say and how we say it. True communication, however, really concerns what the person or people receiving your message understood. It happens only when the message you intended to send is the same as the message your audience received. This is surprisingly rare.

I once had a top boss who enjoyed talking in a whisper, often using odd phrases that were barely audible. He did this ...

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