6

Coaching, motivating and developing others

What you will learn in this chapter

  • Why coaching has become both popular and valuable
  • Key disciplines of a coaching style of management, and how it can boost team performance over time
  • Some tips on motivating others

Coaching has become big business. According to a 2012 report,1 it defied the recession and continued to grow globally. According to Anne Scoular, author of The FT Guide to Business Coaching,2 demand for coaching is caused by ‘cognitive (over)load’: we simply have too much information coming at us, creating too many choices, across much larger spaces, with less time to process, fewer trusted sources to refer to, and the same size of brain to deal with it all. She defines coaching as ...

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