Designing and delivering innovation
What you will learn in this chapter
- The power of innovation
- Different types of innovation and innovation portfolio
- How to use Product Life Cycle to manage innovation in your organisation
- The innovation process: funnel versus agile
- Which behaviours encourage (and discourage) innovation
Innovation is something every organisation hankers after but few actually master. I have often been responsible for innovation in my various business roles. There is nothing more exciting than the feeling of creating something new and successful with a team of people – be that a new product launch, or a new way of measuring customer benefits. Equally, there is nothing more frustrating than ‘stymied’ innovation – as when ...