15

Designing and delivering innovation

What you will learn in this chapter

  • The power of innovation
  • Different types of innovation and innovation portfolio
  • How to use Product Life Cycle to manage innovation in your organisation
  • The innovation process: funnel versus agile
  • Which behaviours encourage (and discourage) innovation

Innovation is something every organisation hankers after but few actually master. I have often been responsible for innovation in my various business roles. There is nothing more exciting than the feeling of creating something new and successful with a team of people – be that a new product launch, or a new way of measuring customer benefits. Equally, there is nothing more frustrating than ‘stymied’ innovation – as when ...

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