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Managing stakeholders, with customers at the centre
What you will learn in this chapter
- To understand the importance of managing all stakeholders
- To become more customer-focused in your organisation and strategy
- To understand the importance of customer insight, value and segmentation
- To treat suppliers as partners to increase value and quality
- To grasp the basics of better buying
- To identify different stakeholders and understand why they’re important
- To use simple techniques to help analyse and manage stakeholders
- To encourage collaborative partnerships and other strategic alliances
‘The consumer is the boss.’
A.G. Lafley
Successful companies, and successful managers, adapt continually. They have an understanding of the contribution of ...
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