16

Managing stakeholders, with customers at the centre

What you will learn in this chapter

  • To understand the importance of managing all stakeholders
  • To become more customer-focused in your organisation and strategy
  • To understand the importance of customer insight, value and segmentation
  • To treat suppliers as partners to increase value and quality
  • To grasp the basics of better buying
  • To identify different stakeholders and understand why they’re important
  • To use simple techniques to help analyse and manage stakeholders
  • To encourage collaborative partnerships and other strategic alliances

‘The consumer is the boss.’

A.G. Lafley

Successful companies, and successful managers, adapt continually. They have an understanding of the contribution of ...

Get The Financial Times Guide to Management now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.