3

Behave like a great networker

What topics are covered in this chapter?

  • How to think and behave to gain success when networking
  • The right attitudes needed to become a great networker

In the previous chapter you learned about the four essential ingredients needed to be successful at networking. But if you are going to build your credibility, visibility, social capital and personal brand you’ve got to behave and think appropriately. Networking with the right attitude is key – don’t think of it as selling, although it may generate you sales or a new job, ultimately. If you go in with a selling attitude, it will put off people wanting to develop a relationship with you. This chapter shows you how the right behaviours and attitudes will lead ...

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