Appendix 1
Useful Financial Times articles
Networking becomes a dirty word
By Neil Bearden
MBA students need to view their contacts as people rather than things
The brains of business school students around the world have been infected with a dirty word: network. They are repeatedly told that their “network” is one of their most important assets. Sometimes they are led to believe that their networks are even more important than their courses.
The problem, I believe, is that the network metaphor carries the wrong connotations. The word encourages business school students to view their so-called network as a group of interconnected things, rather than a group of people. Moreover this focus, or perhaps even tunnel vision, on their network encourages ...
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