Introduction

The phone rang late on a snowy Friday afternoon just before the start of the Christmas holidays. It was Lee Duncan, a member of my virtual mastermind group, with some work for me from one of his contacts, to run a social media workshop in January. Was this luck? Serendipity? Far from it. This phone call was proof that the best way to advance your career and business is via networking.

My interest in joined-up networking – the art of combining face-to-face networking with online networking – started when I found myself at the wrong end of a corporate downsizing. My in-house network suddenly vanished and I had to create a new network in a world of strangers. Early into my life as a business owner, I quickly found that the easy way ...

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