Book description
‘As comprehensive an introduction to setting up a business as anyone could need.’
The Daily Telegraph
‘The Wisden of the small business world, threaded through with common sense practical advice.’
The Daily Mail
‘A must for any small business owner.’
Federation of Small Businesses
Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf.
Annually updated, this edition covers all the latest legal and financial changes you need to be aware of following the 2014 Budget. This guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence and much more.
Everything you need to know to make your start up a success.
Table of contents
- Cover
- About the author
- Title page
- Contents
- Acknowledgements
- Updates and further information
- 1 You and your ideas
- 2 Who will buy?
- 3 A spot of coaching
- 4 Your business identity
- 5 Are you sure?
- 6 The business plan
- 7 Timing the jump
- 8 Less than 100 per cent
- 9 Off the peg
- 10 Franchises
- 11 Beating the pirates
- 12 The right name
- 13 Getting the message across
- 14 Getting new customers
- 15 Building customer relationships
- 16 How to set a price
- 17 Choosing your workplace
- 18 Information technology – and other equipment
- 19 Professional back-up
- 20 Getting the right staff
- 21 Your rights and duties as an employer
- 22 Your business and the environment
- 23 Insurance
- 24 Forecasting
- 25 Raising the money
- 26 Staying afloat
- 27 Moving ahead
- 28 Not waving but drowning
- 29 Keeping the record straight
- 30 Tax
- 31 VAT
- 32 Pensions and retirement
- What did you think of this book?
- Appendix: Useful Financial Times articles
- References
- Index
- Imprint
Product information
- Title: The Financial Times Guide to Business Start Up 2015
- Author(s):
- Release date: October 2014
- Publisher(s): FT Publishing International
- ISBN: 9781292066493
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