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The Financial Times Guide to Business Start Up 2015 by Sara Williams

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Appendix

Useful Financial Times articles

Blog: what motivates entrepreneurs?

By Jonathan Moules

It is often assumed by those who have not started a business that the main reason why someone would become an entrepreneur is to make money. The truth, however, is seldom so simple.

Take Jennifer Riria, chief executive of Kenya Women Holding, a financial services business helping women in her east African homeland to get the financial support to work their way out of poverty.

She is representing Kenya at the EY World Entrepreneur of the Year contest in Monaco, which the Financial Times is reporting from, but her company’s roots could not be further from the opulence of Monte Carlo’s yachts and designer shops.

Kenya Women Holding started by offering ...

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