December 2016
Beginner
464 pages
11h 10m
English
Content preview from The Financial Times Guide to Business Start Up 2017/18, 30th Edition
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Chapter 14
Building customer relationships
Who is more likely to buy from you? An existing customer? Or a passer-by on the street who has never heard of you, your business or your product? The answer to this is pretty obvious. An existing customer is many more times likely to buy.
For a business to be secure and to produce high-quality long-term earnings (and provide you with a good, steady income), it needs to focus on retaining its customers and maintaining a high standard in customer reviews. It also suggests that this should be part of your initial strategic thinking. A business that relies on one-off purchases is building a steeper cliff to climb than a business that targets a group of customers and develops products that can be sold ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.