Chapter 24

Staying afloat

You are launched. You have premises, even if it is your own home. You have started selling and now must produce the goods. You may have raised money to help to finance the business. So what next? Staying afloat is the name of the game. Learning to live within the income your sales bring is a hard task, but one that has to be learned. A survey by Dun & Bradstreet found that some of the most common problem areas contributing towards failure are taking on contracts at too low a price, delays in receiving payments and being caught up in the cash flow problems of a larger company.

For some, it is easy: this could apply to you if your sort of business is consultancy, or design, or some other type of work where the overheads ...

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